Culture & Heritage

Welcome to the specialist cultural heritage section dedicated to travel agents wanting to offer new, or more, cultural heritage holidays in the South Pacific to their customers.  Each island in South Pacific has its own rich and diverse cultural heritage that offers the visitor a wonderful opportunity to discover more about life on some of the remotest islands in the world, as well enjoying a unique and authentic experience in the South Pacific.    This section will support you to help your clients make informed decisions about the destination they choose for a cultural heritage holiday in the South Pacific and give you first-hand information about one of the most interesting places in the world.

Cultural and heritage tourism is the largest niche tourism market globally and it is estimated that 360 million people travel in this way every year, accounting for 40% of global tourism.  Cultural heritage holidays include all tourist trips that involve cultural activities like visiting monuments, sites and museums, as well as those which include experiences and interactions with local communities such as festivals, markets and other local cultural events.

To make it easier for you to navigate this section, we have divided the information into the following sections:

1. Cultural Heritage Visitor Profiles:

• What defines a cultural tourist and where they come from.

2. Cultural Heritage Holidays:

• The sort of cultural heritage holidays that are most popular.
• The opportunities and/or issues are surrounding their promotion and sale.

3. Cultural Heritage in the South Pacific:

• Where the best places are in the South Pacific for a cultural heritage holiday.
• What is particularly special about each destination.

4. The Cultural Heritage Quiz:

• The chapter ends with a set of 20 multiple choice questions of which 10 need to be answered correctly to qualify as a South Pacific Cultural Heritage Specialist.