The Global Picture
There are more than 18.1 million marriages held in major source markets (Australia, New Zealand, North America, UK/Europe, China and Japan) for Pacific Island counties every year. These marriages generate a potential market of more than 5.5 million wedding and honeymoon tourists travelling overseas each year. It is estimated around 15-20% of the 1 million or so holiday tourists to the Pacific islands are wedding or honeymoon tourists.
Who is a typical wedding and honeymoon tourist?
Characteristically, wedding and honeymooners are in their late 20s or in their 30s. In many countries this age demographics is slowly becoming older. There is also a peripheral market for wedding and/or honeymoon couples that are either celebrating their second marriage or renewing their wedding vows.
Where do they come from?
For other source markets distance, access and price are a barrier to growth. Much smaller numbers of wedding and honeymoon clients arrive from other markets.
New Source Markets.